An invitation for independent labels.
Become one of the first Founding Shops on STILDER, the Swiss video platform. We select personally. Planned launch: summer 2027.
You fill in a short application. We confirm your acceptance by email.
Founding Shops: 3 months with no commission, then 10 % until month 12. Applications until 31 January 2027.
In 20 to 60 seconds, filmed on your phone.
No link in bio, no detours.
85 %
of people surveyed say a video has convinced them to buy.1
1 Source: Wyzowl, Video Marketing Statistics 2026 (international survey)
Fashion, shoes, bags, jewellery, beauty. Only pieces you designed or made yourself. No resale.
Beauty products only with a safety report under Swiss law.
Also welcome: home décor and pet fashion.
You fill in a short application. We confirm your acceptance by email.
Free and without obligation. We usually reply within 5 working days.
Then 10 % until month 12, standard rates from month 13.
For shops that apply by 31 January 2027 and that we accept. We select the labels personally. On launch day, the feed shows the Founding Shops’ videos first. Our online Video-Coach (in German) helps with your first video.
Three numbers, three reasons.
| Commission per sale | Customer comes via STILDER | Customer comes via your own link¹ |
|---|---|---|
| All shops | 15 % | 10 % |
| Founding Shops, months 1–3 from your shop’s launch | 0 % | 0 % |
| Founding Shops, months 4–12 | 10 % | 10 % |
| Founding Shops, from month 13 | 15 % | 10 % |
| Base fee / subscription | none | none |
¹ Own link: the customer opens your STILDER link and buys during the same visit.
As of October 2026. All rates are all-in, including any VAT. Stripe’s usual payment fees apply in addition. We announce any changes at least 30 days in advance by email.
With your own link, you bring your own customers. For these sales you pay 10 % instead of 15 % – from day one. Founding Shops pay 0 % here too for the first 3 months. And because you ship yourself, the customer relationship stays with you.
As an engineer and designer, I spent many years working in digital marketing and product development, while in my spare time I reached for brushes and acrylic paints, because art never quite let go of me.
The more my everyday life consisted of screens and data, the clearer it became to me that I wanted to use my knowledge where things are still made by hand or carry a personal signature.
It was from this thought that STILDER was born, a marketplace where independent labels will show their pieces on video and, in doing so, make visible exactly what is so often lost in everyday digital life: the authentic and the human.
Yes. A phone is enough. Our online Video-Coach (in German) guides you step by step.
Here people see your piece in motion and buy it right in the video. You keep your existing channels.
No base fee, no subscription. You only pay when you sell: 15 % when a customer discovers you on STILDER, 10 % when they come through your own link. Founding Shops pay 0 % for the first 3 months, then 10 % until month 12. All rates are all-in, including any VAT. Stripe’s payment fees apply in addition.
There’s no base fee. You only pay commission when you sell something.
Yes, if you hold the rights for STILDER and name the source. Music from Instagram or TikTok is licensed only there.
Through Stripe, a well-known payment service. You open an account there, and we help you. Our commission and the payment fees are deducted automatically with every sale. Stripe transfers the rest to your bank account.
No. Being a sole trader is enough.
After you apply, we get to know each other and decide together.
I’m personally inviting you to be among the first labels on STILDER. I look forward to your video.
— Anna
You fill in a short application. We confirm your acceptance by email.
Free and without obligation. Privacy information: Privacy policy
Rather talk first? Write to us: hallo@stilder.ch
